Posted by Mattie Rolon on May 13, 2017



Testimonial. In promotion and of advertising, a testimonial or show consists of a person's written or spoken statement extolling the virtue of a product. The term "testimonial" most commonly applies to the sales-pitches attributed to ordinary citizens, whereas the word "endorsement" usually applies to pitches by celebrities.

How To Write Testimonials (Plus 10 Customer Testimonial. Why are testimonials effective? Testimonials are effective because they increase your conversion rates. What are the benefits? They build trust by acting as a third-party endorsement, triggering the conformity bias, also known as the bandwagon effect.

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How To Write A Testimonial (With 7 Examples. This is the best article I have read about how to structure a testimonial. With your examples, I got so inspired to write and publish the story of my business.

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